Cacharel unveils Ella Ella, a burst of modern femininity

After a seven-year absence, Cacharel makes its comeback with the release of Ella Ella. The fragrance is designed to appeal to a new generation of women.

A long-awaited comeback for an iconic brand

Since the 1970s, Cacharel has left its mark on the perfume world with timeless creations such as Anaïs Anaïs, Loulou and Amor Amor. In 2025, the house returns with Ella Ella, its first launch since Yes I Am in 2018. The fragrance, imagined within the Luxury Division of the L’Oréal group, embodies a new vision of femininity. The woman is free, authentic and ready to take flight, symbolized by the butterfly adorning its refillable bottle.

A gourmet floral arrangement

Created by Dominique Ropion, the nose behind Amor Amor, Ella Ella falls into the floral chypre category. The heart notes feature a harmonious blend of orange blossom and jasmine, sublimated by accents of patchouli and bourbon vanilla. Top notes combine the freshness of bergamot with a gourmand touch of coconut.

A launch designed to appeal to new generations

To promote this fragrance, Cacharel turned to the Camargue, the brand’s home region, where a visual campaign highlighting authenticity and freedom was created. After its launch in France, Ella Ella will be gradually rolled out across Europe and the United States from the first half of 2025.

A booming beauty market

This new product comes at a time of strong growth for the luxury beauty sector. According to McKinsey, sales of high-end beauty products could double by 2027, reaching $40 billion.

Also read: Fragrance trends for 2025