They say “I do” at Milan Fashion Week

At their Fall-Winter 2025-2026 show, designers JordanLuca surprised Milan Fashion Week by celebrating their marriage on the catwalk.

It’s a first in fashion history. Design duo Jordan Bowen and Luca Marchetto, founders of the JordanLuca label, transformed their runway show into a moving nuptial ceremony. Entitled The Wedding, the event took place in a large, immaculate hall in Milan. After the presentation of the models, the two designers, accompanied by their respective parents, said “I do” in front of an amazed audience. The exchange of wedding rings was followed by the arrival of a giant “pièce montée”, closing the wedding show on an unforgettable note.

A carefully orchestrated event

The invitation card, delivered with a packet of tissues, already announced the singularity of the event. A humorous dispatch from London made it clear that the celebration was not a provocation. The Italian Chamber of Fashion (CNMI) also emphasized the uniqueness of this union between love and artistic creation.

A duo united by passion and fashion

A couple for 14 years, Jordan Bowen and Luca Marchetto met in London in the early 2010s. Bowen, British, worked for milliner Stephen Jones, while Marchetto, Italian, worked for Vivienne Westwood, where he spent seven years. In 2018, they founded their brand JordanLuca, fusing London streetwear and Italian tailoring. The label quickly became a sensation, integrating the official Milan Fashion Week calendar in 2022.

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