Kendrick Lamar at halftime of Super Bowl 2025
Kendrick Lamar is set to set the Super Bowl 2025 alight with a performance that promises to be as daring musically as it is stylistically.
On February 9, 2025, the Caesars Superdome in New Orleans will host the Super Bowl, the most eagerly awaited sporting and cultural event of the year in the United States. This edition will feature Kendrick Lamar, the first hip-hop artist in years to be given this prestigious solo role. Accustomed to big stages, he already shone in 2022, alongside Eminem and Dr. Dre, during a memorable half-time show.
Style that lives up to expectations
In addition to his undeniable musical talent, Kendrick Lamar has become a true style icon. His appearance at major events is scrutinized by millions of fans and experts alike. During his performance at Glastonbury, his Tiffany & Co. crown, adorned with 8,000 diamonds, caused a sensation. Her ability to go from streetwear to haute couture, with landmark appearances at Chanel, shows her ability to transcend fashion codes.
An ad already going viral
On Instagram, the announcement video posted by Kendrick Lamar in front of an American flag set social networks ablaze, gathering the enthusiasm of his 3 million followers. For many, this event represents a consecration, placing the rapper in the tradition of legendary artists such as Michael Jackson, Beyoncé and Madonna, who have marked the history of the Super Bowl.
A performance to watch
With a track record of using the stage to convey powerful messages, Kendrick Lamar could put his own unique stamp on the Super Bowl. Combining music, symbolism and fashion, he looks set to transform this pop culture moment into a memorable performance.
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