Moynat celebrates Lunar New Year with a dedicated collection
To mark the Year of the Snake, Moynat unveils a capsule collection that combines refinement and symbolism, paying tribute to Chinese culture and its timeless values.
At the center of this collection is the Hu Lu, an emblematic gourd associated with values such as luck, prosperity and integrity. Traditionally seen as a protective talisman, Moynat reinterprets it in a modern aesthetic through meticulously crafted pieces. This limited series celebrates the richness of Moynat’s cultural heritage, while showcasing the company’s unrivalled expertise.
Creations combining tradition and modernity
The collection is built around exclusive pieces that captivate with their subtlety and meaning. Among them:
- Bag charms, small accessories adorned with traditional symbols such as the snake, bamboo or the mahjong tile “fa”, synonymous with wealth.
- The Enveloppe card holder, an elegant and functional piece where the Hu Lu takes center stage.
- The Duo BB bag, a compact creation with delicate motifs inspired by traditional Chinese art.
Each element reflects meticulous attention to detail, offering a perfect blend of tradition and contemporary luxury.
A vibrant campaign for a festive New Year
To accompany this collection, Moynat collaborated with talented illustrator Yiting Nan, renowned for her clean style and vibrant colors. Three short animated films embody the festive energy of the Lunar New Year. The snake, key figure of the year, comes to life in a graceful dance, surrounded by revisited traditional motifs.
With this collection, Moynat offers more than just accessories: it invites you on a cultural and symbolic journey, perfect for starting the Year of the Snake under the sign of good luck and elegance.
Also read: Chinese New Year, the best addresses in Paris
