Bang Chan (Stray Kids) becomes Fendi ambassador

The Italian House of Fendi welcomes Bang Chan, K-pop star and leader of the group Stray Kids, as its new global ambassador.

Fendi has made official the collaboration with Bang Chan, confirmed after his striking presence at the brand’s Spring-Summer 2025 Men’s show in Milan. This strategic choice coincides with Fendi’s 100th anniversary celebrations, reinforcing the House’s aura with younger generations.

Known for his versatility, Bang Chan is not only a singer and rapper, but also a songwriter and producer for various artists, a creativity hailed by Fendi. With 9.8 million followers on Instagram and a group of over 31 million followers, his appointment promises increased visibility for Fendi collections among Gen Z.

This announcement comes at a key moment, as Fendi prepares to appoint a successor to Kim Jones to head its men’s collections. An alliance between luxury and pop culture that reflects the House’s ambition to captivate an ever-changing global audience.

Read also: London imposes strict ecological rules on its Fashion Week