An exclusive Yves Saint Laurent Beauté pop-up in Paris
Yves Saint Laurent Beauté unveils an exceptional pop-up in the 2ᵉ arrondissement of Paris this weekend, January 17-18, 2025, to celebrate its new make-up and fragrance collections.
An immersion into the heart of YSL Beauté creations
Following the success of its previous events, notably for the perfumes Libre Flowers & Flames and MYSLF in 2024, Yves Saint Laurent Beauté is once again inviting Parisians to a unique experience. Located at Espace Réaumur, in the heart of Paris, this ephemeral pop-up showcases the brand’s latest creations, including :
- Black Opium Eau de Parfum Glitter, a sparkling revisit to the house’s iconic fragrance.
- The Make Me Blush Poudres make-up collection, promising innovative textures and radiant shades.
An immersive concept for Yves Saint Laurent fans
The event is more than just a product presentation. This pop-up offers total immersion in the glamorous and daring world of YSL Beauté. Visitors will be able to discover interactive workshops, test products on site and benefit from the advice of beauty experts.
The aim? To offer an unforgettable sensory experience while bringing fans of the brand closer to its values of boldness and elegance.
A unique opportunity for Parisians
This type of event is part of Yves Saint Laurent Beauté’s strategy to energize its public presence by blending luxury and accessibility. If you’re in Paris this weekend, don’t miss this opportunity to preview these new products and plunge into a bold, creative universe.
To find out more about upcoming Parisian events or the latest in beauty, visit Paris Select, your guide to the best experiences in the capital.
