Loewe celebrates Lunar New Year 2025 with a collection inspired by the Year of the Snake
Loewe celebrates Lunar New Year 2025 with a unique capsule collection. The new line is inspired by Chinese astrology.
Luxury fashion house Loewe joins the trend of fashion brands celebrating the Lunar New Year. Each year, this important holiday inspires unique creations. For 2025, it’s the Year of the Snake that takes center stage in a bold, festive collection. The Spanish brand combines its timeless signatures with elements inspired by Chinese culture.
A capsule collection dedicated to the Snake
Lunar New Year 2025 marks the start of the Year of the Snake. Loewe has made this the central theme of its collection. The pieces incorporate motifs evoking this zodiacal symbol, associated with wisdom and transformation. The collection includes bags, garments and accessories, all revisited to reflect this celebration.
The collection is distinguished by its use of festive colors. Red and gold, traditional symbols of luck and prosperity, dominate. Highlights include Loewe’s iconic Puzzle bag, adorned with serpentine motifs. Accessories also include key rings and cashmere scarves with festive accents.
Cultural collaborations and inspirations
Loewe is deeply inspired by Asian aesthetics and traditions for this collection. The brand works with Chinese craftsmen and artists. These collaborations bring an authentic and refined touch to each piece. The materials used, such as silk and quality leather, reinforce the brand’s savoir-faire.
The brand is not content with simple adaptations. It offers a contemporary interpretation of the Lunar New Year, true to its creative DNA. The advertising campaign features poetic visuals, blending modernity with traditional Chinese symbols.
Limited availability
This capsule collection is available in selected Loewe boutiques and on their official website. Its launch coincides with the Lunar New Year festivities in early February 2025. As the pieces are produced in limited editions, they are likely to sell out quickly. Fashion lovers and collectors are invited to act fast to avoid missing out on this special edition.
Lunar New Year in Paris
In Paris, several Lunar New Year events attract enthusiastic crowds every year. Loewe could participate in the window displays of Parisian department stores to showcase this festive collection. A visit to Printemps Haussmann or Galeries Lafayette could reveal these unique pieces, perfectly integrated into the local celebrations.
By combining tradition and modernity, Loewe continues to establish itself as an avant-garde luxury house. This collection for Lunar New Year 2025 once again illustrates its expertise and commitment to strong cultural creations.
Discover more exclusive collections on the official Loewe website or in our Paris boutiques.
