Brooklyn Beckham and the luxury smoothie phenomenon

Cooking enthusiast Brooklyn Beckham adds a new project to his portfolio: a signature blue smoothie. Following on from his Cloud23 hot sauce brand and Wesake sake label, the young entrepreneur is exploring the lucrative market for fruity drinks.

Brooklyn’s Cloud Smoothie: a committed drink

Collaborating with Mexican restaurant Mora Mora, Brooklyn Beckham has come up with an original blue smoothie recipe. His creation combines ingredients such as mango, banana, coconut yoghurt, hemp, coconut cream and vanilla protein powder. This refreshing blend, presented as a healthy and tasty drink, could become an icon among celebrity-signed products.

Particularly committed, Beckham announces that 10% of profits will be donated to animal rescue initiatives. The price of this smoothie has not yet been revealed. But it looks set to rival the creations of the likes of Hailey Bieber and Sofia Richie.

The smoothie market: a fruity and exclusive trend

Brooklyn Beckham is not alone in this market. Hailey Bieber has launched her Strawberry Glaze Skin Smoothie. It’s a blend of nutritious ingredients like strawberries, coconut cream, collagen and avocado. Available at Erewhon in Los Angeles, the beauty-focused drink costs between $17 and $21. It’s a price that has prompted plenty of comments on TikTok.

Sofia Richie proposes the “Sweet Cherry Smoothie”. A drink with cherry and pineapple flavors, enriched with magnesium and avocado. While her fans appreciate this innovation, its high price of $21 makes it a product reserved for a wealthy clientele.

A cool drink or a marketing product?

The luxury smoothie is establishing itself as a fashion phenomenon, appealing as much for its aesthetic appeal as for its clever marketing. Massively shared on social networks, notably TikTok, it is criticized for its price, but remains prized for its exclusivity and healthy image.

Paris, the next destination for luxury smoothies?

This trend could soon take hold in the French capital. In Paris, where gastronomy meets culinary innovation, the concept of high-end smoothies would have everything to appeal. A blend of health, pleasure and commitment, these celebrity-signed beverages are sure to resonate in a city that’s always on the lookout for new trends.

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