French rappers making their mark

French rap isn’t just about music. Artists like Damso, SCH and Laylow also influence fashion.

Damso: minimalist elegance

Damso, the essential Belgian rapper, seduces with his sleek, sophisticated style. He favors sober yet impactful outfits. His wardrobe mixes tailored suits, designer clothes and urban pieces. This choice reflects his introspective, refined music.

SCH: the master of casual luxury

SCH embodies a unique style blending streetwear and haute couture. His signature pieces include leather jackets and sunglasses. Always impeccable, he flaunts brands such as Balenciaga and Gucci. His look reinforces his image as the “mafioso” of French rap.

Koba LaD: the child of streetwear

Koba LaD represents a streetwear-oriented generation. His outfits include tracksuits, sneakers and flashy accessories. Adidas, Nike and Off-White play an important role in his looks. Koba imposes a dynamic aesthetic, true to his origins.

Kalash: between tropics and urbanity

Kalash, originally from Martinique, combines Caribbean influences with urban fashion. He adopts printed shirts, gold jewelry and stylish caps. His style strikes a perfect balance between casualness and sophistication.

Laylow: the futuristic avant-garde

Laylow shakes things up with his avant-garde style. His looks are inspired by cyberpunk culture. His music videos feature daring pieces, often resulting from collaborations with emerging designers. Laylow embodies innovation in rap and fashion.

What makes their style so distinctive?

These rappers don’t just follow trends: they create them. Their influence extends beyond music to fashion and popular culture. Each of them imposes a strong identity and inspires a new generation.

These artists prove that rap is a showcase for style and creativity. Their impact continues to transform codes.