Optic Duroc: a benchmark in optics for 40 years

©opticduroc

Optic Duroc has established itself as a key player in the Paris optical market. Over the past 40 years, the brand has evolved while remaining true to its commitment to offering quality eyewear and impeccable service. Here’s a look back at a Parisian success story where innovation and proximity to the customer are at the heart of the approach, from their popular Parisian boutiques to theOpticien Saint Germain En Laye, which accompanies you throughout your experience.

Parisian heritage and exclusive brands

From the outset, Optic Duroc has also distinguished itself by its ability to offer iconic models inspired by eyewear worn by iconic stars.

We’re thinking of the aviator glasses popularized by Tom Cruise in Top Gun, Jackie Kennedy’s oversized shapes that marked the 60s, or John Lennon’s round glasses, true symbols of an era.

Today, Optic Duroc continues to seduce trend-setters with models that are perfectly in tune with the times, such as blue-tinted glasses. Highly prized for their modern aesthetic and their filtering properties against blue screen light, these frames combine style and functionality. Available in a variety of shades, from lightly tinted lenses to frames with bluish hues, they appeal as much to connected city dwellers as to those with a sophisticated look. These models, offered notably in the Laura Johns and Matt Keaton collections, embody Optic Duroc’s ability to innovate while meeting the needs of its demanding clientele.

These timeless designs, reinterpreted with a contemporary twist in the Laura Johns and Matt Keaton collections, appeal to fashion enthusiasts and lovers of understated elegance alike.

Customer-oriented services

Far from being just another optician, Optic Duroc is a true eyewear advisor. For wearers of corrective or sunglasses, choosing a frame can sometimes be a complex task. That’s where our team of experts comes in. By offering personalized advice, practical services such as payment in several instalments at no extra charge, and a peace-of-mind guarantee covering equipment breakage for two years, Optic Duroc ensures that its customers are fully satisfied.

A commitment to quality and ethics

Since 2014, AFNOR certification has guaranteed impeccable service and exemplary professional ethics in all Optic Duroc stores. Every customer interaction is guided by clear principles: listening, respect for medical prescriptions and a warm welcome. This philosophy puts people at the heart of the experience, making every visit a pleasant and efficient one. The brand also relies on a competitive price-quality ratio, enabling its customers to acquire high-quality eyewear without blowing their budget. Thanks to advantageous purchasing conditions, Optic Duroc combines economic performance with customer satisfaction.

Always at the forefront of innovation

Optic Duroc is constantly renewing itself to stay at the forefront of eyewear trends. The collections are refreshed every season, incorporating advanced technologies such as progressive and polarized lenses, as well as those specially designed to filter blue light. Innovation is not limited to products: home delivery, via partners like Stuart, demonstrates a keen understanding of modern consumer needs. This service reflects a desire to simplify the lives of customers, whether they work from home or are pressed for time.

An elegant Parisian selection for every style

Optic Duroc offers a wide range of eyewear, combining design and performance. Our flagship models include :

Pour Elle :

  • Carven CC4094S : A model that embodies Parisian elegance, perfect for a
  • sunny day.
  • Paul & Joe TULPAN02: A chic frame that combines comfort and refined details.
  • Persol OPO0052S : With their butterfly silhouette and premium materials, these
  • eyewear combines luxury and UV protection.

Pour Lui :

  • Paul & Joe Dustin: A discreet yet sophisticated frame, ideal for
  • lovers of timeless style.
  • Matt Keaton BRAD C03: Simplicity in the service of modern elegance with a
  • transparent frame.
  • Carven CH1020S: A classic model revisited with a modern touch.

Why choose Optic Duroc?

With its Parisian roots and expertise, Optic Duroc embodies the tradition of optical craftsmanship while adapting to contemporary expectations. Whether it’s for an eye check-up, a frame change or personalized advice, their stores offer an unrivalled customer experience. Their commitment to the highest quality and continuous innovation makes them the obvious choice for all your eyewear needs. For those looking for a pair of eyewear that reflects their personality, Optic Duroc offers a variety of styles, from exclusive creations to renowned brands.

Written by , the
Share on