Pinterest Predicts 2025: trends to decipher
Pinterest has revealed its Pinterest Predicts 2025 report, offering a glimpse of emerging trends based on queries from its 537 million monthly users. From gourmet colors to culinary audacity and eclectic aesthetics, here’s a roundup of the styles that will shape the year.
A gourmet, nuanced palette
If Mocha Mousse is the color of the year 2025, cherry red is not to be outdone. With a 325% explosion in searches for “Vibe Cerise”, this vivid hue continues to inspire designers such as Sabato de Sarno and Phoebe Philo. At the same time, vintage desserts such as Root Beer Floats – ice creams drizzled with soda and often topped with a cherry – are back in the spotlight, recording a 105% increase in searches.
The return of culinary audacity
Food trends in 2025 are shaping up to be surprising, with extended influences from the Brat Summer 2024 phenomenon, celebrating summer abundance and unexpected flavors. Pickles, the unexpected stars of this wave, invite themselves into unlikely recipes: vinegar cakes (+40%) or margaritas with pickle juice (+100%). Singer Dua Lipa, who recently shared this association on TikTok, could well be one of the initiators of this avant-garde culinary trend. Even more audacious are “rat cakes ” (+170%), trompe-l’œil cakes featuring the image of rodents, embodying the surrealist aesthetic in the kitchen.
Earthly or fantastic: an aesthetic duel
In the spheres of fashion and beauty, two opposing aesthetics clash. On the one hand, the appeal of outdoor activities and ecology is reflected in the soaring popularity of the “solarpunk” aesthetic (+115%), inspired by mountain sports and eco-responsible commitments. On the other, fantastical influences seduce with searches such as “dark mermaid make-up” (+695%) and the ethereal “auradieuse“, featuring halo effects and multicolored make-up. Or even “modern witch”…
Generation Z in the vanguard
With 65% of trends driven by Generation Z, 2025 promises to be a year of creative exploration, blending culinary innovation, dreamlike inspirations and ecological commitment. One thing’s for sure: the coming year will be full of surprises and experimentation.
Also read: When Taylor Swift boosts sales of second-hand luxury bags
