Olfactivity: the art of personalized perfumery in Paris
Olfactivity is revolutionizing the world of perfumery by offering a unique multi-sensory experience where customers become the creators of their own fragrance. Founded by Nadim Mroue and Nathalie Feisthauer, this Paris-based company blends traditional know-how with playful innovation.
A brand born of a shared passion
Olfactivity is the fruit of a collaboration between two iconic figures in the perfume world. Nadim Mroue, from a family of perfume experts, and Nathalie Feisthauer, an internationally renowned nose, have come up with a concept that redefines olfactory creation. Their vision: to offer a joyful, colorful alternative to traditional perfumery, while enabling everyone to create a fragrance that reflects their personal style.
A unique sensory experience
Olfactivity’s creative process is designed to be accessible, fun and inspiring. Each customer is guided through six simple steps, culminating in the birth of his or her own fragrance. It all begins with the discovery of a palette of nine exclusive fragrances, developed in France by Nathalie Feisthauer. Each fragrance tells a unique story, from the freshness of citrus to the woody depth of patchouli.
Customers then select three or four fragrances that inspire them, then experiment with combinations to find their ideal composition. Once the final choice has been made, the perfume is assembled in front of them at the perfume bar. This immersive experience, which requires no reservation, lasts just twenty minutes, but leaves a lasting impression.
Tailor-made creations and quality products
At Olfactivity, personalization doesn’t stop with perfume creation. Customers can choose between two blending formats, 30 or 50 ml, according to their desires. For those wishing to explore further, the brand offers layering boxes, comprising several mini-sprays (4×9 ml or 9×9 ml), enabling fragrances to be layered and olfactory pleasures to be varied according to mood.
The nine fragrances, which required 15 months of research, offer a palette broad enough to satisfy every preference. Whether sweet vanilla or a fruity burst, each composition is a tribute to quality perfumery, made exclusively in France.
A concept that appeals beyond borders
Distributed exclusively in-store, the Olfactivity experience attracts both local and international customers. Perfume lovers from all over the world regularly order the bespoke creations. Customer loyalty bears witness to the emotional and sensory impact of the concept, which renews the approach to perfumery.
A strong visual identity
The Olfactivity universe doesn’t stop at fragrances. Renowned artist Philippe Tytgat has created unique visuals inspired by the notes of each fragrance. These colorful illustrations adorn the brand’s cards and totems, as well as the walls of the Paris boutique in the form of vibrant frescoes. This visual identity reinforces the playful, sophisticated ambience of the place, plunging every visitor into a world of escape.
A tribute to haute parfumerie
In a saturated market where new fragrances are released every year, Olfactivity stands out for its artisanal and immersive approach. Each visit becomes a celebration of the olfactory art, where creation becomes a memorable event. The opportunity to compose a customized perfume, without constraints and with expert advice, gives customers back an active role in a world often perceived as intimidating.
Why choose Olfactivity?
Olfactivity is aimed at perfume lovers in search of a different experience. By offering a simple creative process, quality products and total personalization, this Parisian company is giving perfumery back its letters of nobility while making it accessible. Whether you’re a novice or an aficionado, the Olfactivity experience allows you to reconnect with your senses and leave with a creation that truly reflects you.
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