Dior unveils a documentary on its Cruise 2025 collection
With Dior in Scotland, the House of Dior explores the historical and artisanal inspirations that shaped its Cruise 2025 collection, unveiled in an enchanting Scottish setting.
The documentary Dior in Scotland, by Benjamin Vu and Helder Da Torre, invites viewers to discover the creative world of Maria Grazia Chiuri, artistic director of Dior’s women’s collections. Presented in the gardens of Drummond Castle last June, the Cruise 2025 collection is rooted in Scottish history and craftsmanship.
A journey through Dior history
The film begins in the House archives, revealing previously unseen photographs of Christian Dior visiting Perthshire in the 1950s. It was in this region that he organized a fashion show at the Gleneagles Hotel, a landmark event that influenced Dior’s identity.
Maria Grazia Chiuri extends this heritage by exploring iconic locations and meeting local artisans. From the crafting of Harris tweed to embroideries inspired by Marie Stuart, each step reflects the dialogue between tradition and modernity, sublimating ancestral know-how.
Backstage at the show
The documentary highlights the show’s plant-based scenography, the meticulous organization of the bagpipe concert, and the immersion in deepest Scotland. A poetic way of celebrating the alliance between nature and couture.
Introspective brand content
Dior in Scotland enriches Dior’s content strategy, aimed at immersing the public behind the scenes of creation. After Inside The Dream, on the J’Adore fragrance, and The New Look series on Apple TV, Dior confirms its commitment to artistic and educational formats.
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