The Christmas Table with Gucci and Beyoncé
For the festive season, Gucci plunges us into a warm setting, featuring Tina Knowles and Solange Knowles, Beyoncé’s mother and sister, in a festive new campaign. A family moment that illustrates the magic of the holidays, according to the Italian fashion house.
A festive dinner under the sign of Gucci
The “Home for the Holidays” campaign unveiled on November 27, 2024 celebrates the simple but precious moments of the end of the year. Gucci and Beyoncé invite us to a luxurious table, where guests laugh, exchange gifts and share unforgettable moments. Guests include Tina Knowles and Solange Knowles, adding a prestigious family touch to the festive scene.
Set in a warm house, this staging follows a series of striking Gucci campaigns for this season. Far from the snow-capped mountains where Kendall Jenner embodied a wintry ambience, or the historic locations evoked by Jessica Chastain, this new edition brings back the intimacy of a family dinner, a true ode to the values of the festive season.
A family celebration like no other
In this campaign, Gucci highlights a festive universe, where the details count as much as the protagonists. The presence of Tina Knowles, renowned for her cultural influence, alongside Solange Knowles, artist and style icon, reinforces the image of a refined yet accessible Christmas. Models Yanii Gough and Kyn Doll also join the table, embodying the diversity and universality of the festive season.
Through this representation, Gucci does not limit itself to promoting its collection. The house emphasizes the importance of family ties, in a setting where every element, from the glittering Christmas tree to the subtly integrated fashion accessories, evokes the brand’s signature elegance.
Gucci and the festive season: a tradition of excellence
Gucci has always excelled in the art of transforming everyday moments into extraordinary scenes. The “Home for the Holidays” campaign is part of a long tradition in which the brand links aesthetics and emotion. Iconic accessories, such as the Bamboo Bag, rub shoulders with the latest creations by Sabato de Sarno, while remaining true to Gucci’s heritage.
In Paris, this festive atmosphere is echoed in the illuminated windows of Gucci boutiques, attracting luxury lovers for exceptional purchases. These campaigns offer not only a showcase for the products, but also an invitation to adopt the Gucci spirit in everyday life.
