Dior Tales: When luxury tells stories for children
The House of Dior is once again innovating with the launch of “Dior Tales”, a series of magical podcasts dedicated to fairy tales. Available in French and English, this initiative is designed to offer families sweet and enchanting moments, perfect for the holiday season.
A fashion house that ventures into storytelling
Dior is world-renowned for its fashion creations and haute couture expertise. With Dior Tales, the brand explores an unexpected terrain: that of children’s stories. This innovative format combines the magic of storytelling with the elegance of the Dior signature, while embracing a strategy of closeness to families.
By offering a collection of podcasts inspired by the fairytale universe, Dior enriches its identity by connecting with a wider audience, beyond fashion. These stories, told with a soothing voice and dreamlike atmosphere, embody the values of creativity, dreams and tenderness that the house has always promoted.
Tales for young and old
Available in French and English, Dior Tales is an inclusive project, designed to bring families together for a warm moment. Whether to soothe children before bedtime or to accompany a cocooning afternoon, these podcasts offer a unique sensory experience. The stories transport listeners into a world of fables brought to life by enchanting animals and settings, reflecting the Dior aesthetic, rich in detail and imagination.
With illustrations recalling emblematic Baby Dior motifs, such as elephants or butterflies in floral landscapes, each episode evokes the heritage and elegance of the house.
An innovative and little-known format
Podcasts are not a typical format for luxury houses, but Dior is taking the gamble of exploring this little-known avenue. By offering a free, immersive experience, the house is demonstrating its desire to diversify while remaining true to its DNA. Dior Tales is aimed not only at the brand’s family customers, but also at a curious public wishing to discover a more accessible and intimate facet of the Dior universe.
Dior Tales and the holiday spirit
The Dior Tales initiative makes perfect sense at the end of the year, when families are looking for moments of sharing and sweetness. The stories, filled with magic and symbolism, capture the spirit of the holidays while offering a moment out of time, far from the daily frenzy.
In Paris, where Christmas is celebrated with a blend of tradition and modernity, Dior Tales could become a new habit for families, an activity to be enjoyed by the fireside or while decorating the tree.
How to listen to Dior Tales
Dior Tales episodes can be accessed directly via podcast platforms or on Dior’s digital media. Free of charge and elegantly produced, they reinforce the idea that luxury can also be an emotional experience, and not just a material one.
