Who’s Who 2025: a sexier version of the Who’s Who directory
The 56ᵉ edition of Who’s Who in France marks a turning point. With the inclusion of 508 new profiles, the French biographical directory celebrates increased diversity and an opening up to talent from France’s thirteen regions. This edition will be on display at the Publicisdrugstore on the Champs-Élysées until mid-January 2025.
Young and varied profiles
This year, the directory includes almost 20,000 personalities, with a particular focus on young talents such as Iris Daverio, the 24-year-old flautist and youngest member of the dictionary. According to the press release, the aim is to “promote local initiatives and regional know-how, while unearthing new talent”. This move is part of an ambitious development plan to strengthen the influence of Who’s Who on a national and regional scale.
An ambitious diversification strategy
Since its takeover by Franck Papazian in 2023, the Who’s Who directory has undergone a revival. In April 2024, the launch of the Who’s Who Club broadened its activity by offering exclusive events such as dinners and conferences. The next event will feature Nicolas Sarkozy.
Last September, the brand also launched Who’s Who le média, an online platform run by Cécile Hellouin de Ménibus, featuring interviews and portraits of the dictionary’s influential figures. This digital shift is accompanied by a modernization of communication tools to better reach a diversified audience.
A milestone in 2025
On March 17, 2025, Who’s Who will inaugurate the first edition of the Who’s Who d’Or, a ceremony designed to reward the year’s outstanding personalities in ten categories. This event promises to be a high point for a brand that never ceases to reinvent itself.
By strengthening its roots in networking and the promotion of French talent, Who’s Who in France is establishing itself as a real driving force for recognition and influence, both nationally and internationally.
Also worth reading: Loïc Prigent, his latest book on the history of fashion.
