Whoopi Goldberg, new face of AMI Paris

AMI Paris surprises once again with the choice of the mischievous Whoopi Goldberg as ambassador.

The Parisian fashion house, founded by Alexandre Mattiussi, unveiled the collaboration on social networks. The black-and-white shots, signed by photographer Rahim Fortune, feature the actress in a chic, timeless style. At 69, Whoopi Goldberg, known for her role in Sister Act, glows in key pieces such as the striped suit and 75001 sunglasses. “It was so much fun,” she confided of the experience.

Whoopi Goldberg: a striking campaign

Launched between two Fashion Weeks, the campaign won over the public and boosted AMI Paris’ visibility on social networks. With enthusiastic comments and massive shares, it’s already proving a success. This choice reinforces the brand’s image while breaking with the industry’s usual codes.

A tradition of iconic choices

Whoopi Goldberg joins a long line of outstanding muses for AMI Paris. After Fran Drescher, star of the 90s, and Isabelle Adjani, a close friend of the designer, the house continues to surprise with its inspiring choices.

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