LVMH invests in Swedish quiet luxury Our Legacy

French luxury giant LVMH has just acquired a minority stake in Swedish brand Our Legacy, a pioneer of Swedish “quiet luxury”.

With this acquisition via its subsidiary LVMH Luxury Ventures, the group is further diversifying its portfolio. It supports a minimalist, timeless Scandinavian style. Our Legacy, created in 2005 by Jockum Hallin, Cristopher Nying and Richardson Klarén, embodies understated luxury, combining quality materials and meticulous detail.

Strategic support from Our Legacy

This is not the first time that LVMH Luxury Ventures has bet on high-growth brands. After Aimé Leon Dore, Gabriela Hearst and Officine Universelle Buly, LVMH is now backing Our Legacy. According to the Business of Fashion, this investment will enable the Swedish brand to develop new projects. In particular, storytelling initiatives and key recruitments are essential for future growth.

The Swedish company, soon to celebrate its 20th anniversary, is making remarkable progress. Sales rose from 30 million euros to 40 million euros in its last financial year ending in June. This growth reflects the growing appeal of “quiet luxury”.

International expansion and Parisian roots

Thanks to the financial support of LVMH, Our Legacy plans to intensify its distribution. In particular, it plans to open its own boutiques, including a flagship store in Paris by the end of 2025. Today, the brand is already well represented internationally, with over 200 points of sale.

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