No more angora at Margiela!
Fashion house Maison Margiela reinforces its commitment to ethical fashion by discontinuing the use of angora wool in its collections. Six years after banning fur, this decision marks a new step towards animal-friendly fashion. This initiative was prompted by a request from PETA, an animal welfare organization.
A controversial material
PETA announced the news on its official website, praising Maison Margiela’s commitment. According to PETA, angora comes from an industry that causes extreme suffering to animals, particularly rabbits, whose hair is plucked, causing fear and pain. James Fraser, PETA France representative, said the decision reflects the changing expectations of consumers, who are increasingly rejecting materials derived from cruel practices.
A global movement
In renouncing angora, Maison Margiela joins a large group of luxury brands committed to the same approach. Among them, names such as Armani, Valentino, Gucci, Diane von Furstenberg, Calvin Klein, Burberry, Farfetch, Tommy Hilfiger and Stella McCartney have already taken similar steps. This trend shows the growing influence of animal rights associations on the fashion industry.
Towards ethical recognition
This decision could strengthen Maison Margiela’s reputation in the field of ethical fashion. PETA organizes the annual Fashion Awards to recognize the pioneers of fashion that respects animals and the planet. This ranking is becoming an important indicator in the industry. Consumers, especially young people, increasingly value committed brands.
Maison Margiela’s initiative underlines a paradigm shift in luxury, responding to the expectations of a new, more demanding generation.
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