The Weeknd, his film with Jenna Ortega
Canadian chart-topping artist The Weeknd is about to launch an ambitious project with his next album Hurry Up Tomorrow, scheduled for release in early 2025. This sixth opus will be accompanied by a film starring Jenna Ortega and Barry Keoghan.
The project kicks off in September 2024 with the first single Dancing in the Flames, followed by a series of previously unreleased tracks. This return marks the continuation of a trilogy begun with After Hours in 2020, followed by Dawn FM in 2022. Hurry Up Tomorrow promises to continue this lineage. It will retain the musical style that made it such a success, influenced by R’n’B and 80s pop sounds.
International launch in São Paulo
To accompany this announcement, The Weeknd organized a concert in São Paulo. Nearly 70,000 fans attended the performance. The concert featured new songs: Take Me Back to LA, The Crowd, and Wake Me Up. The highlight of the event was the presence of Brazilian superstarAnitta, who performed a duet of São Paulo, the second single from the album.
The clip’s visual innovation
For the clip for Dancing in the Flames, The Weeknd opts for a production shot entirely on the iPhone 16, continuing a trend that is taking hold among artists. Stars such as Olivia Rodrigo and Lady Gaga have already used this technology in their own videos.
In addition to the release of his album, The Weeknd is developing a film inspired by Hurry Up Tomorrow. This psychological thriller, also scheduled for theatrical release in 2025, will reunite Jenna Ortega, famous for her role in Wednesday, and Barry Keoghan, who recently appeared in Saltburn. This feature film will probably explore the themes of the album.
The launch date of Hurry Up Tomorrow has not yet been confirmed.
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