Mads Mikkelsen and Zegna for winter 2024

For its winter 2024 collection, Zegna features its global ambassador, Mads Mikkelsen, in a snowy setting that underlines the essence of its Oasi Cashmere collection, a line combining style and ethical commitment. Designed to face the coldest temperatures with comfort and elegance, this collection is an ode to sustainable luxury, with a goal of total traceability by 2024.

Danish actor Mads Mikkelsen, iconic figure of European cinema and international star, embodies the quintessential modern gentleman. With his cool, magnetic charisma, he lends himself perfectly to this immersive campaign highlighting Zegna’s new Oasi Cashmere collection. Surrounded by wintry landscapes, he appears in pared-down pieces in neutral, natural shades, underscoring the Italian brand’s signature sobriety and sophistication.

Oasi Cashmere: Zegna’s sustainable luxury for this winter

For several years now, Zegna has been committed to more sustainable and responsible fashion. With the Oasi Cashmere line, the brand goes even further, committing to certify the 100% traceability of its cashmere fibers by 2024. This commitment means that every stage of cashmere production, from goat rearing to the final product, can be traced, guaranteeing total transparency on the origin and quality of the materials.

This exceptional cashmere, soft and hardwearing, is perfectly suited to winter conditions and ensures optimum comfort even in freezing weather. The collection offers versatile pieces, including jackets, sweaters and pants, which can be worn layered to create a silhouette that is both elegant and protective against the cold.

Mads Mikkelsen: the perfect ambassador for Zegna Winter 2024

The choice of Mads Mikkelsen as global ambassador is no accident. Known for his charismatic and intense roles, the actor symbolizes a contemporary masculinity, elegant and refined, which perfectly matches Zegna’s image. His presence in this campaign brings a dimension of authenticity and quiet strength to the collection. This collaboration between Zegna and Mikkelsen also reflects the evolution of the codes of masculine elegance: a sober, timeless and responsible style.

Ethical, committed luxury, from Milan to Paris

For fashion lovers in Paris, where elegance and ethics are increasingly valued, the Oasi Cashmere collection is particularly resonant. This campaign highlights a crucial aspect of contemporary luxury: the importance ofenvironmental commitment and material traceability. In a world where fashion is evolving towards a more ecological consciousness, Zegna is positioning itself as a pioneer, proving that it is possible to combine high-end aesthetics with respect for the planet.

Parisians will be able to discover this collection in Zegna’s boutiques in the capital, including the one on rue de Faubourg Saint-Honoré, where the brand regularly showcases its innovations and expertise. Visitors will be able to touch and appreciate the exceptional softness of Oasi cashmere, in keeping with the brand’s ethical commitments.

Zegna and the future of sustainable fashion

With Oasi Cashmere, Zegna shows that luxury isn’t just about appearance: it’s also about conscious choices and sustainable quality. While many fashion brands are moving towards more responsible production, Zegna stands out for its rigorous commitment to traceability and sustainability.