Givenchy celebrates the magic of the holidays with “A Holiday Game”.

For the 2024 holiday season, Givenchy unveils its “A Holiday Game” campaign, a collection that celebrates the elegant simplicity and intimacy of board games. Photographed by Mark Kean, the campaign offers a warm atmosphere, full of nostalgia and cheerfulness, and highlights pieces that embody both sophistication and originality.

By combining luxury and family spirit, Givenchy plays the conviviality card. In a setting reminiscent of a game night with friends, the brand explores a familiar, universal theme, while adding a bold, contemporary touch. The campaign features key pieces that break away from the traditional framework of party outfits, incorporating unexpected elements such as cheetah prints and crystal details.

“Holiday Game” one-of-a-kind pieces

Givenchy offers strong pieces in this collection, such as caged dresses embellished with interlacing crystals, which sparkle with elegance and creativity. The famous Voyou bag, which has become a brand staple, also takes center stage in this campaign, adding a sophisticated rock touch. This versatile accessory blends perfectly with the collection’s festive and modern outfits, adding character to every look.

The men’s collection is inspired by Hubert de Givenchy‘s aristocratic elegance, with a contemporary, colorful twist. Tuxedo jackets are adorned with rust accents and argyle patterns in aqua tones, adding a casual yet vibrant touch. This blend of styles creates a striking contrast, where tradition and audacity unite to celebrate menswear from a new angle.

A return to family values, with a Parisian touch

In Paris, where Givenchy is synonymous with timeless luxury, this festive campaign reflects a contemporary vision of French elegance. Inspired by the convivial atmosphere and shared moments, Givenchy reinvents the codes of the festive season. For Parisians, this collection is a reminder of the importance of family values and moments of simplicity, even in the context of luxury.

The choice of the board game theme reinforces this vision, bringing attention back to the pleasure of human exchange, of simple, authentic fun. At a time when a return to essentials is increasingly popular, Givenchy strikes a balance between glamour and intimacy, with pieces that embody the festive spirit without compromising on style.

Givenchy and the art of the emotional campaign

With “A Holiday Game”, Givenchy once again demonstrates its talent for creating emotional and immersive campaigns. This 2024 holiday collection speaks as much to the heart as to the eye, capturing the essence of the celebrations. It offers a unique vision where sophisticated outfits blend with a simple, warm environment, reinforcing the message of conviviality.