CHANEL Coco Crush in 3D: immersive advertising reinvents luxury with the Korean Touch

In Seoul, the new 3D advertisement for CHANEL’s Coco Crush collection seduces with its visual audacity and celebrates contemporary Korean influence. Installed on the giant screen in Shinsegae Myeongdong Square, this ultra-modern campaign is an eye-catcher and underlines the evolution of luxury marketing.

CHANEL, always at the forefront of innovation, has chosen a spectacular format to present its Coco Crush jewelry line. Combining 3D animation with a streamlined aesthetic, the brand’s creativity is inspired by the influence of K-pop and K-beauty, movements that dominate today’s global scene. The ad, featuring singer Jennie (from the group Blackpink) interacting with the suspended jewel, seems to transcend the limits of the screen, creating a striking immersion for passers-by.

The “Korean Touch”: modern elegance at the heart of CHANEL

The choice of Jennie as the brand’s muse is not insignificant. In addition to representing CHANEL, Jennie also embodies the new generation of Korean artists who are influencing global culture. Her minimalist, chic style, perfectly in tune with CHANEL’s values, brings a modern, bold dimension to this campaign. Korean culture, with its sophisticated yet minimalist aesthetic, inspires many luxury brands today, from Paris to Seoul.

Coco Crush jewelry, characterized by its iconic quilted motif, fits perfectly into this ad. The 3D animation highlights the texture and design of the jewelry, making it almost tangible for viewers. This visual style, inspired by the sober yet striking elegance of the “Korean Touch”, illustrates the meeting of Korean culture and French luxury.

An inspiring marketing phenomenon for Paris

By choosing to air this ad in Seoul, CHANEL is capitalizing on South Korea’s growing importance in the fashion and luxury industry. Paris, as a fashion capital, is closely observing this “Korean Wave”, which is also influencing French trends. Jennie ‘s presence in this campaign underlines this trend, where Korean icons are becoming increasingly important in the world of luxury.

For Parisians, this innovative advertising could inspire future campaigns in the capital. With 3D technology, places like Place Vendôme or the Champs-Élysées could also host such immersive and modern campaigns, capturing the attention of passers-by in a unique and original way.

CHANEL Coco Crush: timeless jewelry with a modern twist

With this campaign, CHANEL reaffirms the timeless status of the Coco Crush collection while bringing it a contemporary and international touch. Jennie’s popularity in Korea and around the world reflects the brand’s desire to reach a younger, connected audience. The 3D advertising, which transforms the jewel into a visual art object, shows that innovation and luxury can go hand in hand to create new experiences.