Lacoste breathes new life into its Marais boutique
The Lacoste brand modernizes its Marais store to (re)seduce its customers.
Following the opening of a flagship store on the Champs-Élysées in 2022, Lacoste continues its expansion in Paris. This year, it is redesigning its boutique at 29 rue Vieille du Temple, in the IVth arrondissement. The 80-square-meter store is now decked out in green and white, reflecting a sleek, modern design. The immaculate façade gives a foretaste of the interior, where geometric lines and materials such as velvet and recycled piqué dress the space.
An offer adapted to the neighborhood
Lacoste offers a careful selection to match the trendy spirit of the Marais. The boutique includes a vintage corner, with pieces chosen by Julien Boudet (Bleu Mode), to attract retro and collector fashion fans. An area dedicated to the brand’s famous polo shirts and a catwalk showcasing shoes and leather goods enrich the experience. Another corner showcases the brand’s fashion capsules and catwalk creations.
Founded in 1933, Lacoste belongs to the MF Brands group and has 1,100 stores worldwide. By 2022, the brand had sales of 2.5 billion euros. This renovation confirms Lacoste’s commitment to reinventing itself while retaining its sporting and chic heritage.
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