Johnnie Walker targets après-ski with Priyanka Chopra

Johnnie Walker enters the après-ski market with Priyanka Chopra Jonas, an eye-catching collaboration.

The Johnnie Walker whisky brand wants to appeal to après-ski enthusiasts. It has teamed up with influential ambassador Priyanka Chopra Jonas. This strategic partnership is designed to reinforce the brand’s modern, cosmopolitan image.

A bold campaign

Johnnie Walker focuses on the festive spirit of après-ski. Priyanka Chopra Jonas perfectly embodies this glamorous universe. The actress brings international appeal to the brand. She encourages consumers to associate whisky with convivial moments after skiing.

The campaign takes a dynamic, elegant approach. Visual content shows Priyanka enjoying moments of relaxation with a glass of whisky. The aim is to appeal to mountain and luxury lovers.

A renewed vision of whisky

With this initiative, Johnnie Walker is modernizing its image. The brand aims to reach a wider, more diverse audience. Priyanka’s presence reinforces the inclusive and international aspect of the campaign.

Après-ski enthusiasts appreciate the warmth of a good whisky after a day on the slopes. Johnnie Walker wants this gesture to become an unavoidable ritual. The collaboration aims to make this moment more memorable.

An international strategy

The choice of Priyanka Chopra Jonas is not an insignificant one. The actress has a worldwide following and influences millions of people. Her involvement allows Johnnie Walker to establish itself in the luxury lifestyle market. This campaign promises to boost the brand’s image on the international stage.

Johnnie Walker demonstrates its ability to innovate and adapt to modern trends.