Gucci Osteria unveils its holiday collection

Gucci Osteria unveils a new series of gastronomic creations in the run-up to the festive season, consolidating its luxury culinary positioning.

Italian brand Gucci is no longer content to be a major player in fashion. With the opening of Gucci Osteria in Florence in 2018, in partnership with celebrated Michelin-starred chef Massimo Bottura, the label has launched a strategic diversification into the culinary world. This expansion aims to enrich the Gucci experience while attracting a broader and more diverse customer base.

For the festive season, Gucci offers products such as classic and salted butter caramel Panettone, cookies subtly seasoned with Guérande salt, and praline chocolates in elegantly designed metal balls. These products embody the spirit of small, affordable luxuries, fusing Italian know-how with gourmet innovation.

It was not an easy year for Gucci, which saw sales fall by 21% to 5.7 billion euros. The decline was partly due to inflation and partly to an artistic transition, marked by a shift from the baroque aesthetic of Alessandro Michele to a more sober style under the direction of Sabato de Sarno. Despite this, Gucci Osteria stands out for its stability and ability to attract customers thanks to an approach focused on quality and authenticity.

Gucci Osteria restaurants in Florence, Los Angeles, Tokyo and Seoul offer exclusive, themed dining experiences. Most events, which include special dinners and tastings, sell out quickly. Three of these establishments have been awarded Michelin stars, testifying to their culinary excellence.

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