Porsche unveils a coffee machine in tribute to the 911 Carrera RSR
For coffee and car enthusiasts, Porsche and La Marzocco are launching a coffee machine inspired by the legendary Porsche 911 Carrera RSR, in a limited edition of 911 units. Will you get yours?
Porsche has teamed up with La Marzocco, a renowned Italian brand specializing in coffee machines. Together, they have created an exceptional machine inspired by the iconic Porsche 911 Carrera RSR. This collaboration offers not just a coffee machine, but an experience for lovers of coffee and luxury cars. The machine’s design recalls the clean, dynamic lines of the 911, while incorporating visual elements from La Marzocco’s Linea Micra.
Two exclusive designs are available: one in Slate Grey Neo, a sophisticated color, and the other in the legendary Martini Racing style, famous for its colorful racing stripes. These models are meticulously decorated, right down to the red touch-sensitive buttons that evoke the spirit of racing. Even the grilles on the drip tray and cup warmer pay homage to the Carrera 911 GT3 model, while the pressure gauges are inspired by typical Porsche speedometers.
A fusion of coffee and automotive craftsmanship
The choice of La Marzocco is no accident: the Italian company, a pioneer in espresso machine innovation since 1927, shares with Porsche a deep attachment to craftsmanship and design. As Chris Salierno, Marketing Director of La Marzocco, puts it: “Since 1927, La Marzocco has been a technological leader in espresso machines. Inspired by the beauty and Renaissance heritage of our native Florence, we’ve been promoting the link between coffee and craftsmanship for nearly a century. Like Porsche, we combine traditional craftsmanship with innovative technology and distinctive design. This special edition of the Linea Micra is for espresso lovers and all those who realize their dreams of an exclusive lifestyle.”
A collector’s item for design enthusiasts
This limited edition of 911 units reinforces Porsche’s diversification into the lifestyle sector, integrating collectors’ items into the everyday lives of its fans. By adopting this strategy, Porsche succeeds in further penetrating the daily lives of its loyal customers and attracting enthusiasts of fine objects and precision mechanics. Buying this coffee machine is like appropriating a piece of the legendary brand, a rare opportunity for luxury car enthusiasts to share a little of the Porsche universe, even in a context as everyday as coffee.
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