Perrier-Jouët: La Parenthèse Belle Époque at Maxim’s in Paris
Until the end of the year, Perrier-Jouët is offering a unique tasting experience at Maxim’s. This ephemeral bar highlights the shared history of the two houses, between art and Parisian effervescence.
55 years ago, Perrier-Jouët launched its first Belle Époque cuvée at Maxim’s, the temple of Parisian nightlife. Today, the Champagne House celebrates this heritage with “La Parenthèse Belle Époque”, an ephemeral bar in the private lounges of Maxim’s. The lounges are decorated in the image of the Belle Époque House in Épernay. “With La Parenthèse Belle Époque, we’re proud to recreate the art of living specific to this historic period,” confides Caroline Bianco, artistic director of Perrier-Jouët.
Art Nouveau-inspired decor
Perrier-Jouët has chosen to bring rare items from its collection to recreate the unique ambience of Art Nouveau. These include Émile Gallé’s Table Servante and a portrait of founder Pierre-Nicolas Perrier, alongside lighting by Raoul Larche. In parallel, artist Samantha Kerdine exhibits a stele inspired by the Anemone collection. It recalls the iconic Japanese flower created by Gallé in 1902. These objects underline Perrier-Jouët’s commitment to timeless, aesthetic luxury.
An artistic tasting and a historical link in Paris
At La Parenthèse Belle Époque, tasting becomes a ritual. Visitors can savour special cuvées, including Maxim’s limited edition Blanc de Blancs, in Art Nouveau glasses created by renowned glassmakers such as Agustina Bottoni and Lucie Claudia Podrabska. These glasses, on display for the event, evoke the elegance of the Belle Époque years. Each piece is an eye-catcher, even if visitors can only admire them without drinking from them.
Maxim’s, founded in 1893 and adorned with Art Nouveau stained-glass windows and murals, is intimately linked with Perrier-Jouët. This ephemeral bar is a tribute to Paris. A city of art and modernity, whose charm and luxury have stood the test of time. The Belle Époque, a period of artistic effervescence, was the breeding ground for the success of Perrier-Jouët and Maxim’s. By reinstalling this “Parenthèse Belle Époque”, the Champagne House celebrates a lasting alliance between refinement and artistic heritage.
On view until December 31, 2024, La Parenthèse Belle Époque invites you on a gustatory voyage to the Paris of the golden years.
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