Max Mara celebrates its iconic Olimpia jacket

Max Mara, the Italian fashion house, celebrates its iconic Olimpia jacket with a bold campaign and immersive installation, The Max Mara Jacket Circle.

This iconic piece, crafted from pure, lightweight camel hair, embodies the essence of timeless quality that characterizes Max Mara creations. Its name, inspired by the goddess Olimpia, symbol of family protection and bonds, underlines the House’s conviction that every woman deserves to be remarkable.

Since its creation in 1951, the brand has always been committed to designing clothing that accompanies women. The brand has established itself as a pillar for those who wish to innovate, grow and leave their mark on the world. This philosophy comes to life in the new campaign, photographed by Oliver Hadlee Pearch in London. It features Bibi Breslin, a reminder that perfection is not the ultimate goal. Dressed in the Olimpia jacket, Bibi becomes a symbol of feminine heroism. The strong message of this campaign is clear: ” Trust yourself, shape tomorrow. Forget perfection, you are remarkable.”

A celebration of female creativity

In parallel with this campaign, Max Mara presents The Max Mara Jacket Circle. This unique installation highlights the brand’s core values. Visitors can immerse themselves in an immersive journey celebrating the central role of the jacket in the history of fashion. The installation also invites a poetic exploration of Olimpia’s creative process, blurring the boundaries between reality and surrealism.

This project goes beyond a simple exhibition. The Max Mara Jacket Circle is a true celebration of the creativity and lasting impact of this iconic piece, which transcends ephemeral fashion trends. Don’t miss this opportunity to discover the heritage of a garment that continues to inspire generations of women.

The installation will be open to the public until October 20, 2024, at Portrait Milano, Corso Venezia 11.

For more fashion news, visit Paris Select Book!