Harry Nuriev celebrates 120 years of CARON with a “daring” pop-up
To celebrate this anniversary, the CARON boutique is transformed into a unique olfactory space, reflecting the duality of its legendary fragrances.
Founded in 1904 by Ernest Daltroff and Félicie Wanpouille, CARON is a French House of Haute Parfumerie known for its iconic fragrances such as Tabac Blond (1919) and Pour Un Homme de CARON (1934). For 120 years, the house has been creating fragrances around unexpected material dualities. Today, under the direction ofAriane de Rothschild and Artistic Director Olivia de Rothschild, CARON continues to reinvent its legendary fragrances, while innovating with singular creations such as Tabac Exquis and Musc Oli.
In Paris, the CARON boutique becomes an immersive place, transformed to celebrate the 120th anniversary of the house. Visitors plunge into a world of scents, where the fragrances, blending gentleness and masculinity, tell the story of a century-long history. The showroom becomes a tribute to CARON’s emblematic fragrances, such as its first fragrance for men, a symbol of women’s emancipation in the 1920s. CARON’s DNA: “anticipate the times to better write them”.
A scenography between past and present
Under the artistic direction ofOlivia de Rothschild, the current scenography is steeped in the past.
“With Harry Nuriev, we imagined a scenography at the crossroads of imagination and reality.” she says. They reinterpret the Maison’s archives. Nuriev, head of Crosby Studios, describes the experience : “The history of the Maison is very rich. With so much DNA, you can only want one thing: to transpose it into the future. It’s a fascinating process. The alchemy between Nuriev’s vision and CARON’s heritage infuses this pop-up with a dose of audacity and modernity.
The highlight of this scenography is the reinvention of the perfume fountain, one of the House’s legendary objects. Harry Nuriev has chosen to modernize it. To achieve this, he combines steel with the boutique’s stone walls. The result is a dialogue between past and present. Evoking a fountain of youth, the installation invites visitors to dream. According to Olivia de Rothschild, this artistic direction “arouses dreams, while being perennial”.
A pop-up in Paris for a unique sensory and visual experience. 23 rue François 1er, 75008.
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