Neymar and Van Cleef & Arpels: The muse who doesn’t say his name
The unexpected marriage between high jewelry and the world of soccer takes on a new dimension with Neymar. Although not officially a brand muse, the Brazilian footballer has made Van Cleef & Arpels a symbol of his style, both refined and daring.
By regularly wearing one of the Parisian fashion house’s flagship jewels, Neymar redefines the codes of masculine elegance and propels this piece into the world of unisex fashion.
An unspoken but assumed choice
Although not formally the face of the Van Cleef & Arpels campaign, Neymar effortlessly embodies the spirit of the brand. Wearing a piece once perceived as feminine, the footballer proves that luxury knows no boundaries, and no gender.
This combination of high jewelry with an urban look demonstrates the versatility of Van Cleef & Arpels. Indeed, the jewel that accompanies Neymar in his public appearances has established itself as a must-have piece for those who dare to mix genres and assert their personality through their style. This phenomenon is not isolated, and reflects a growing trend among top sportsmen and women.
Van Cleef & Arpels’ unisex evolution
The House of Van Cleef & Arpels, renowned for its fine, poetic creations, has understood the evolution of consumer tastes and expectations. This jewel, now associated with Neymar, marks a turning point. It’s no longer a question of limiting accessories to one genre, but rather of emphasizing that elegance is for everyone. This subtle repositioning of the brand, supported by personalities like Neymar, shows that Van Cleef & Arpels knows how to adapt and innovate, while retaining the soul that has made it a success for over a century.
Neymar, an influencer without a contract
Interestingly, despite his obvious influence, Neymar is not officially linked to Van Cleef & Arpels by a sponsorship contract. Yet his adoption of the brand makes him one of its most visible ambassadors. This organic approach is a masterstroke for the Parisian house: allowing a global icon like Neymar to wear its creations freely enables Van Cleef & Arpels to reach a new audience of sports and streetwear enthusiasts, without the need for a traditional marketing campaign.
Neymar and Van Cleef & Arpels are the story of an unspoken collaboration, where the player’s style speaks for itself. Without officially being a muse, Neymar redefines the way high jewelry can be worn, proving that Van Cleef & Arpels jewelry transcends genres and occasions. A visit to Place Vendôme in Paris will allow you to discover these exceptional pieces in person, and perhaps follow in Neymar’s footsteps by choosing to break codes yourself.
