Launch of the Bvlgari Calla collection in Paris

Paris played host to the launch of the Bvlgari Calla collection, an unforgettable evening combining fashion, art and gastronomy in one of the capital’s most prestigious venues.

The event took place at the magnificent Palais Galliera, the Paris Fashion Museum, a perfect setting for the unveiling of this new collection. The evening brought together hand-picked guests to enjoy a refined gala dinner, enhanced by immersive projections and artistic performances between each course. Among these unforgettable moments, a live performance by artist Yseult captured the guests’ full attention.

An exceptional location for Bvlgari Calla, an extraordinary collection

The choice of the Palais Galliera, an emblematic Parisian museum dedicated to fashion, was not insignificant. This venue steeped in history provided the perfect backdrop for the presentation of the Bvlgari Calla collection by renowned designer Mary Katrantzou. This collection of bags, combining modernity and sophistication, is an ode to elegance and craftsmanship. Each piece exudes luxury and refinement, a true tribute to the Bvlgari heritage.

A unique sensory experience

This Paris launch was more than just a product presentation. The evening was conceived as an immersive experience, combining haute couture with artistic and technological elements. Guests admired 3D light projections throughout the evening, which enhanced the new bag collection, while enjoying a gourmet dinner. The moments between courses were punctuated by dance performances, immersing guests in a breathtakingly artistic atmosphere.

Influencers and fashion stars in attendance

Among the guests were a number of eye-catching personalities from the world of fashion, including famous fashion bloggers such as Leonie Hanne and Tina Leung, who lit up the evening wearing Bvlgari creations. These influencers, a veritable showcase of luxury on social networks, shared key moments of the evening with their millions of followers, amplifying the reach of the event.

The launch of Bvlgari Calla is just one in a series of landmark events in Paris, the fashion capital of the world, where every luxury brand seeks to sublimate its creations within an emblematic setting. To find out more about fashion and lifestyle events in Paris, take a look at Paris Select, your guide to must-see events in the capital.

With this collection, Bvlgari and Mary Katrantzou once again proved that the meeting of art and fashion can create memorable moments. Paris, always at the center of trends, hosted the evening with all the glamour it’s known for, making this launch an event not to be missed.