Lupita Nyong’o: Chanel’s new global brand ambassador
World-acclaimed actress Lupita Nyong’o becomes Chanel’s new Global Brand Ambassador. This partnership celebrates her natural elegance, talent and commitment to inclusivity in fashion and film.
The announcement of Lupita Nyong’o as Chanel’s new Global Brand Ambassador marks a significant milestone for the famous fashion house. The Oscar-winning actress, known for her iconic roles and unique style, recently attended Chanel’s Spring-Summer 2025 fashion show at the Grand Palais in Paris. She shared her excitement on Instagram, saying, “I am deeply honored to share that I am now a global ambassador for the House of Chanel. It was wonderful to attend their ready-to-wear show today. Thank you so much, Chanel!”.
An exceptional career
Lupita Nyong’o has conquered Hollywood and the world with her exceptional talent and charisma. Born in Mexico and raised in Kenya, she quickly emerged as a must-see actress after her shocking role in 12 Years a Slave, which won her an Oscar in 2014. Since then, she has continued to shine with performances in blockbuster films such as Black Panther and Us.
In addition to her acting talents, Lupita is admired for her style, often described as bold and refined, combining traditional and modern influences. She embodies a timeless elegance that makes her an ideal candidate for Chanel, a fashion house renowned for its refinement and heritage.
Why Chanel chose Lupita Nyong’o
As Global Brand Ambassador, Lupita Nyong’o perfectly embodies the values of Chanel. The brand has always sought to collaborate with women who are talented, inspiring and convey a strong message. Lupita, with her impressive career and international influence, is part of this tradition.
Chanel, founded on the idea of freedom and innovation, finds in Lupita a perfect representative for a new era, where diversity and inclusiveness are essential. The actress, of Kenyan and Mexican origin, is a symbol of this openness to different cultures and perspectives. Her choice as global ambassador reflects Chanel’s desire to anchor itself in a globalized world, while remaining true to its identity.
Lupita and Chanel: A strong message for diversity
The partnership between Lupita Nyong’o and Chanel sends a powerful message about the importance of diversity in fashion. At a time when the luxury goods industry is undergoing a major transformation, this choice shows Chanel’s desire to broaden its audience and appeal to women from all over the world, beyond classic beauty standards.
With Lupita at its side, Chanel reinforces its commitment toinclusivity and the representation of different cultures. She becomes not only the face of the brand, but also an ambassador for the house’s values of independence, freedom and audacity.
To discover other Chanel diversity initiatives, explore recent articles on Paris Select Book which highlight the brand’s evolution in the fashion industry.
The choice of Lupita Nyong’o as Chanel’s Global Brand Ambassador is a collaboration perfectly in line with the brand’s values. With her talent, grace and commitment, Lupita embodies a new vision of elegance, one that adapts to contemporary challenges while remaining true to the Chanel heritage.
