Loulou and Barrière, a new era in French hospitality
Groupe Barrière is delighted to announce its acquisition of a majority stake in Loulou Restaurants. An alliance that unites two French family adventures around the same vision: to create exceptional places, synonymous with unforgettable experiences.
Two iconic names in French hospitality, Loulou Restaurants and Barrière, are today joining forces to redefine the landscape of luxury dining. By acquiring a majority stake in Loulou, Barrière marks a new stage in its development strategy, by teaming up with a player that perfectly embodies refinement andcasual elegance.
Loulou , a hit from Paris to the French Riviera
Over the past 10 years, Loulou has established itself as a leading name on the French gastronomic scene. With emblematic addresses from Paris to the French Riviera, Loulou combines prestigious venues with a warm, elegant atmosphere. Each establishment offers a unique experience, both sophisticated and convivial, creating moments of sharing that remain etched in the memory.
Loulou restaurants have become must-visit venues for Parisians and French Riviera enthusiasts alike. Thanks to a subtle balance between French tradition and modernity, each restaurant reflects the passion of its founders for the art of entertaining, and is set in some of the country’s most beautiful and exceptional locations.
Barrière: greater ambition in the restaurant business
With this acquisition, Barrière confirms its commitment to being a major player in the restaurant business. Already renowned for its palaces, casinos and luxury establishments, the group is extending its influence into the world of gastronomy and reinforcing its expertise in the art of entertaining.
Alexandre Barrière, Chairman of the family-owned group, said: “We have great confidence in the Loulou teams to continue their development with the same passion and authenticity that have made them such a success for almost 10 years.” This collaboration will enable Loulou to benefit from the support and expertise of a major player in the hotel and restaurant industry, while continuing to offer unforgettable gastronomic experiences.
An alliance of authenticity and expertise
The two houses, though distinct in their histories, share a common philosophy: to create exceptional places where every visit becomes a memorable experience. By joining forces, Barrière and Loulou are committed to preserving the soul and authenticity that have made their respective successes, while paving the way for new opportunities.
This alliance is based on shared values, centered on conviviality, refinement and the art of creating unique memories. Thanks to this synergy, the two groups plan to pursue their development with the same high standards of quality, and to extend their presence to other prestigious destinations, while retaining their French identity.
A new adventure for Loulou and Barrière
This union marks the start of a new adventure for Loulou Restaurants and Barrière, promising many opportunities in the future. The two brands, imbued with strong family values, aspire to continue offering unique, intimate experiences, while looking ahead to joint developments in prestigious locations.
With this alliance, it is conceivable that concrete collaborations will emerge between the two groups, such as the establishment of Loulou restaurants within Barrière hotels and resorts. For example, the emblematic Hôtel Barrière Le Normandy in Deauville, known for its elegance and luxurious setting, would be an ideal location for a Loulou restaurant. Such a project would offer a refined gastronomic experience, perfectly in tune with the elegant, relaxed ambience of the French Riviera, while bringing a touch of modernity to this legendary destination.
Other exceptional locations, such as the Barrière hotels in Cannes and La Baule, could also benefit from this synergy. Loulou, with its approach to hospitality that blends authenticity and refinement, would easily find its place in these idyllic settings, enabling both groups to extend their influence and attract a new clientele in search of experiences that are both luxurious and warm.
These assumptions pave the way for ambitious collaborations, which could strengthen the position of both brands on the international stage. Drawing on their complementary expertise, Barrière and Loulou continue to chart their course towards a promising future in the art of entertaining.
