Dior at Paris Fashion Week: an inspired but disconcerting show

Paris Fashion Week is in full swing, and Dior once again caught the eye with a daring show under the artistic direction of Maria Grazia Chiuri. However, while some elements captivated the audience, others raised questions.

This week, Dior presented its Spring-Summer 2025 collection in an extraordinary setting, where minimalism and visual creativity took center stage. Among the standout moments, we can’t ignore the collaboration with multidisciplinary artist SAGG Napoli, also an archery competitor, who incorporated a highly original element into the staging. As seen in the image shared on the brand’s social networks, SAGG Napoli shot arrows at a giant target while the models paraded around it. An artistic and metaphorical gesture, to be sure, but one that left some onlookers perplexed. Was it a distraction or a well-crafted metaphor for the collection’s message?

Original scenography: between surprise and confusion

The multidisciplinary aspect of the show did not fail to surprise, but the archery in the middle of a fashion presentation did not go down well with everyone. Some critics praised Dior’s creativity, welcoming the fact that fashion was thinking outside the box. Others, however, felt that the scene distracted attention from the pieces themselves, sometimes relegating the designers’ work to the background.

Maria Grazia Chiuri ‘s desire to create an immersive experience is understandable, but the question arises: how far can you push the envelope without detracting from the very essence of the show: fashion?

A divisive artistic performance

All in all, this Dior show at Paris Fashion Week is sure to be the talk of the town. Between a set design that pushed the limits of creativity and a collection that was both beautiful and slightly repetitive, this week’s show left a mixed impression. The desire to combine contemporary art and fashion was a risky gamble that, according to some, didn’t entirely convince. However, the dialogue between these two worlds remains fascinating, and Dior continues to innovate, for better and for debate.

For those wishing to delve deeper into the world of Dior, including the creation and inspirations behind this fashion show, it’s worth following the brand’s upcoming developments via its social networks or on the collection’s official website.