Ellen Hodakova Larsson: winner of the LVMH 2024 prize
Ellen Hodakova Larsson marked 2024 by winning the prestigious LVMH Prize, a recognition of talent and creativity in the fashion world. But who is she and what is the LVMH Prize?
The LVMH Prize is one of the most sought-after distinctions for young fashion designers. Each year, the prize spotlights the most promising emerging designers on the international scene, offering them not only worldwide visibility, but also financial support and exceptional guidance from the LVMH group.
Ellen Hodakova Larsson’s career path
Hailing from Sweden, Ellen Hodakova Larsson has quickly attracted attention for her avant-garde approach and her ability to combine sustainability and innovation in her designs. The young designer, who runs her own brand Hodakova, has become known for her work with overcycling and the ingenious use of existing materials. Each piece in her collection is designed to give new life to garments or fabrics that would otherwise have been discarded, while creating modern, unique designs.
It was in Stockholm, in an environment blending tradition and modernity, that Ellen was able to cultivate her talent. A graduate of the renowned Beckmans College of Design, she went on to work with international fashion houses before launching her own label in 2019. Her journey is an example of perseverance and originality, qualities that led her to win this coveted award.
The LVMH Prize, a springboard for tomorrow’s designers
Created in 2013, the LVMH Prize aims to support young fashion designers. It is open to designers from all over the world, under the age of 40, who have already produced at least two collections. The selection process is rigorous, with entries from the four corners of the globe evaluated by a jury of leading fashion figures. Talents such as Simon Porte Jacquemus, Marine Serre and Grace Wales Bonner have won this award in the past, demonstrating the importance of this distinction in a designer’s career.
By winning the LVMH 2024 Prize, Ellen Hodakova Larsson receives a financial endowment of 400,000 euros as well as a year’s mentoring from LVMH Group experts. This includes support in key areas such as collection development, distribution strategy, marketing and communications. This prize represents a unique opportunity for her to grow her brand and conquer new markets.
The LVMH Prize, a strong link with Parisian fashion
Paris, as the fashion capital of the world, has played a central role in Ellen Hodakova Larsson’s recognition. It was here, at Fashion Week, that she was able to present her collections to a discerning public and receive rave reviews. The LVMH Prize is awarded in the City of Light, adding a strong symbolic link between the Swedish designer and the French capital.
What’s more, her eco-responsible approach resonates with current concerns in the Paris fashion world. More and more designers are committing themselves to sustainable development, and Ellen Hodakova Larsson embodies this new generation’s desire to combine fashion and ecological responsibility. Her creations could well find their place in Parisian concept stores, such as those offered by Paris Select, known for promoting promising emerging designers.
Into the future
With this award in her pocket, Ellen Hodakova Larsson will continue to shape the fashion world in her own way. Her commitment to sustainability and her innovative artistic approach never cease to be talked about. Her work is one to watch closely, as there is no doubt that she will continue to transform the codes of contemporary clothing, while placing ecology at the heart of her concerns.
The journey of this Swedish designer inspires not only young designers, but fashion lovers the world over, proving that fashion can be both aesthetically pleasing and environmentally friendly. ” Turning waste into beauty” could be the motto of this talented designer, a phrase that sums up the very essence of her work.
To discover other emerging talents and designer boutiques in Paris, don’t hesitate to visit Paris Select, where fashion nuggets are regularly highlighted.
