Kim Woo-Bin and the new Jaeger-LeCoultre watch
Korean actor Kim Woo-Bin, global ambassador for Jaeger-LeCoultre, embodies casual elegance with the new Polaris Chronograph a watch that is both sophisticated and functional.
In this latest campaign, Jaeger-LeCoultre highlights the natural allure of Kim Woo-Bin, an iconic figure in fashion and cinema. Known for his impeccable style and charisma, Kim Woo-Bin perfectly represents the values of the Swiss watchmaker, combining elegance and simplicity in his everyday life.
Polaris Chronograph: a watch with refined details
The Polaris Chronograph is distinguished by its unique grey lacquered dial, a true feat of haute horlogerie. The subtle gradation of nuances, from the lightest to the darkest, is achieved through a meticulous process of applying 40 layers of varnish, followed by colored and transparent lacquering. The result is a dial of exceptional depth, which catches the light from different angles, adding a further touch of refinement to this exceptional timepiece.
The dial is divided into three levels of finish: an internal opaline bezel, a grained circle for the hours and hour markers, and a brushed sunray center. This contrast of textures enhances the readability of the time and chronograph.
A concentrate of fine watchmaking
The 42 mm steel case of the Polaris Chronograph houses the Jaeger-LeCoultre 761 caliber, a high-precision mechanical movement featuring an integrated chronograph with column wheel and vertical clutch. This technical aspect testifies to the age-old expertise of the company, which continues to innovate while respecting watchmaking traditions.
Key features include a 30-minute counter at 3 o’clock, a tachometer and a central second hand. This watch is not only an aesthetic masterpiece, but also a perfectly functional instrument for sports and adventure watch enthusiasts. With a 65-hour power reserve, the Polaris Chronograph is ideal for those seeking performance and elegance.
Timeless elegance from Jaeger-LeCoultre
By teaming up with Kim Woo-Bin, Jaeger-LeCoultre once again demonstrates its desire to embody modernity while remaining true to its watchmaking roots. This partnership between the Swiss company and the Korean actor echoes the growing influence of Korean culture in the world of luxury. In France, and particularly in Paris, this type of collaboration is attracting more and more followers, combining fashion, cinema and haute horlogerie.
The Polaris Chronograph is part of this trend, appealing to a young, sophisticated clientele always on the lookout for exclusive, functional timepieces. Available in boutiques in Paris, this watch perfectly reflects the timeless elegance for which the French capital is so often hailed.
With Kim Woo-Bin as ambassador, Jaeger-LeCoultre confirms its positioning at the intersection of luxury and contemporary culture, while continuing to embody Swiss watchmaking expertise at its highest level.
