Jin, Gucci’s Global Ambassador, causes a stir at Milan Fashion Week
Jin, member of the famous BTS group and now face of the Gucci brand, made quite an impression when she appeared at Milan Fashion Week for the Gucci SS25 show.
In an event eagerly awaited by fashionistas the world over, Jin attended his first show as Gucci‘s global ambassador. Representing the Italian fashion house’s elegance and modernity to perfection, he graced the Gucci SS25 women’s ready-to-wear show, designed by Artistic Director Sabato De Sarno.
A first for Jin in Milan with Gucci
The visit marked not only Jin ‘s first appearance at a Gucci show, but also his very first visit to Milan, the fashion capital of the world. In his role as Global Brand Ambassador, the member of the famous BTS group embodies the brand’s renewal under the direction of Sabato De Sarno, who recently took over as Gucci’s Creative Director. His participation in this event testifies to the powerful connections between music, pop culture and luxury fashion.
This partnership between Jin and Gucci is part of the brand’s strategy to reach a young, cosmopolitan audience. The K-pop idol enjoys immense popularity around the world, particularly in France, where fans of the BTS group closely follow her activities, whether in music or fashion. This link between Jin and Paris could be strengthened in the near future with appearances at Paris Fashion Week, another not-to-be-missed event in the world of luxury.
Gucci SS25: Sabato De Sarno marks a new era
The Gucci Spring-Summer 2025 show took place at the Milan Triennale, an iconic venue for artistic and cultural events. Under the direction of Sabato De Sarno, Gucci presented a vibrant collection, blending classic and contemporary influences in a tribute to the house’s bold aesthetic. Jin, while respecting Gucci’s heritage, brought a touch of freshness by embodying a unique style, reflecting her own personality while respecting the essence of the brand.
The new collection revolved around silhouettes that were both structured and fluid, playing with textures and prints. For many, Jin ‘s presence added an extra touch of excitement to an already highly anticipated show. His rise to prominence in the fashion world is also accompanied by growing interest in his next appearance as Gucci ‘s representative at other international events, perhaps including a stint in Paris, a must-see city for any fashion lover.
Jin’s impact on fashion and social networks
Jin ‘s participation in the show generated a buzz on social networks, particularly on Instagram and X (formerly Twitter), where hashtags such as #GucciSS25 and #GuccixJin quickly gained momentum. Jin ‘s Instagram account was also flooded with comments from enthusiastic fans, who were quick to share their admiration for her style and her collaboration with Gucci. This digital influence reinforces the idea that fashion today is intrinsically linked to pop culture and globally followed public figures.
For Gucci, this strategic partnership with Jin represents much more than a simple collaboration. It symbolizes an opening up to Asian markets, but also to European ones, where K-pop is booming, particularly in Paris. Indeed, the French capital is a hotbed for fashion, and regularly hosts events where the fusion between musical culture and major fashion houses is felt, as in the previous collaborations between Louis Vuitton and BTS.
The blending of haute couture and pop culture has never been more evident than today. With personalities like Jin, Gucci continues to redefine the boundaries between the worlds of fashion and music, creating powerful synergies that resonate beyond the catwalk.
