Rabanne in Paris to unveil Million Gold: a pop-up not to be missed
Rabanne celebrates its Million Gold fragrance with an immersive pop-up in Paris. A unique experience to be discovered in the heart of the capital.
The month of September 2024 is marked by a novelty in the world of fragrances. Rabanne has chosen Paris to unveil its brand-new Million Gold through an ephemeral pop-up from September 27 to 29. The concept highlights the new fragrance, offering visitors total immersion in the brand’s luxurious universe.
Paris, a prestigious city for an exceptional fragrance
Unsurprisingly, Rabanne chose Paris, the world capital of luxury, to launch Million Gold. This strategic choice highlights the power of the brand while providing a prestigious setting for its new fragrance. The pop-up, located in a lively district of the capital, is already attracting attention. Paris, with its international aura, is the ideal location for such an olfactory experience.
An exclusive sensory experience
The Rabanne pop-up is more than just a point of sale. It offers a truly immersive sensory experience. As they pass through the doors of this space, visitors find themselves immersed in a golden, elegant universe, in the image of the emblematic bottle of Million Gold. The glamorous, luxurious atmosphere perfectly reflects the essence of the fragrance.
What’s more, visitors will be able to step into Gigi Hadid‘s shoes. They can parade under the watchful eye of a camera that immortalizes their every move. In just a few seconds, the video is sent directly to their phone, ready to be shared and create a buzz on social networks. The whole thing is set to Rabanne’s bold music, with Beyoncé’s “Pure/Honey” in the background. An experience to be lived to the full!
An iconic bottle for a new era
The Million Gold bottle is one of the highlights of this launch. Inspired by the famous Million range, it still embodies that blend of power and refinement. The golden design recalls the codes of luxury, while adding a modern, bold touch.
The pop-up offers fans of the brand the opportunity to admire the bottle from every angle. Rabanne has reinvented this classic while preserving its DNA, appealing to brand loyalists and new perfume fans alike.
If you’re a lover of luxury fragrances or looking for a unique sensory experience in Paris, don’t miss this opportunity.
