Audemars Piguet X Keinemusik: between music and watchmaking
A groundbreaking collaboration between Swiss watchmaker Audemars Piguet and Berlin collective Keinemusik is about to redefine the alliance between watchmaking and music.
Audemars Piguet and Keinemusik, two seemingly opposite worlds, merge in a collaboration that celebrates electronic music and fine watchmaking. The partnership, which was recently unveiled at an exclusive event in Lucerne, Switzerland, on September 6, 2024, will highlight a new co-branded watch that promises to capture the essence of both worlds.
Watchmaking and music: a natural fusion
For Audemars Piguet, this collaboration with Keinemusik is not its first foray into the world of music. Known for its deep connection with the arts, the Swiss house has already collaborated with prestigious music festivals, such as the Montreux Jazz Festival. Precision and rhythm, key elements in the creation of a watch, align naturally with the essential elements of electronic music, where every beat is calculated and precise.
Keinemusik, a Berlin-based collective featuring DJs and producers such as &ME, Rampa and Adam Port, is renowned for its ability to create unique musical atmospheres. Together, with Audemars Piguet, they are exploring new creative frontiers that are reflected in the design of a watch with exceptional finishes, inspired by rhythm, time and innovation.
An exceptional collaboration
This watch, soon to be unveiled, incorporates the visual codes of Keinemusik, while respecting the heritage and savoir-faire of Audemars Piguet. It is intended to capture the essence of Berlin’s underground music culture, blended with Swiss luxury watchmaking. The exact model and specifications have yet to be fully revealed, but the watch promises to reflect the bold, creative spirit of this collaboration.
To discover more about this innovative watch and its official launch, stay tuned to Paris Select, where similar articles on artistic collaborations and Parisian events await you.
This partnership is a fine illustration of the rapprochement between two distinct art forms, watchmaking and music, and reflects a growing trend among luxury brands to engage with contemporary creators to push back the boundaries of creativity.
