Bella Hadid becomes the global face of Chopard
After a long collaboration with Julia Roberts, Chopard has unveiled Bella Hadid as its new global muse. The supermodel and influencer, already close to the brand through her appearances, now embodies the image of the Swiss house on the international stage.
Bella Hadid and Chopard: a new luxury collaboration
Chopard’s decision to choose Generation Z icon Bella Hadid reflects a desire to appeal to a new, younger, connected audience. With over 60 million followers on social networks, Bella is a powerful marketing lever, an essential quality for a luxury brand seeking to remain relevant in an increasingly digital world. She has already collaborated with prestigious houses such as Dior Makeup, Swarovski, and Saint Laurent.
The choice of Bella Hadid is part of Chopard’ s wider strategy to rejuvenate its image, particularly through social platforms. Bella, with her aura and elegance, perfectly embodies the Chopard woman, according to Caroline Scheufele, co-president of the brand. The announcement came shortly after the end of the collaboration with Julia Roberts, who also made history with her jewelry campaign.
A growing influence in the world of luxury
In a world where celebrity influence is measured in likes and subscribers, luxury brands compete to associate themselves with the hottest personalities. According to the HypeAuditor platform, Bella Hadid ranks among the 150 most influential personalities in the world. This power of influence has not gone unnoticed by brands, who see her as a veritable modern muse.
Moreover, Paris, the nerve center of the world’s luxury goods industry, plays a key role in the visibility of these collaborations. With boutiques such as Place Vendôme and Rue du Faubourg Saint-Honoré, Chopard continues to assert its presence in the capital, while consolidating its image as jeweller to the stars on the red carpets of Cannes and Paris Fashion Week.
By choosing Bella Hadid as its muse, Chopard illustrates its desire to combine tradition and modernity, while drawing on the glamorous and influential image of one of today’s most fashionable personalities.
