Rouje to open its first Parisian café at Le Bon Marché

Rouje, the Parisian brand that embodies the elegance of the French woman, is about to take a new step in its history with the opening of a café at Le Bon Marché.

Founded by Jeanne Damas in 2016, Rouje has carved out a special place in the hearts of Parisian women and fashionistas the world over. “With Rouje, we see the woman before the garment,” she asserts, emphasizing her desire to sublimate all silhouettes. Rouje, first established on rue Coq-Héron in Paris, quickly expanded with boutiques on rue du Mail and rue Bachaumont, and even crossed the Atlantic with its first boutique in New York’s Soho district.

This international success is partly due to the infatuation of American celebrities such as Selena Gomez, Blake Lively, Lily Collins and Cate Blanchett with the brand’s creations. Rouje has become synonymous with Parisian elegance, appreciated both in France and abroad. Today, the ready-to-wear brand is preparing to open its first Parisian café at Le Bon Marché.

A Rouje Parisian café at Le Bon Marché

Rouje will unveil its new café in the heart of Le Bon Marché from October 2. Inspired by the Parisian cafés where Jeanne Damas forged her fashion eye, this new address promises to be a meeting place for fans of the brand. The café will offer a unique experience, combining Parisian café culture with Rouje’s aesthetic. It will also showcase the brand’s iconic pieces, with a particular focus on jeans, which are at the heart of Rouje’s identity.

Visitors can also discover a wide range of cuts… From classic straight-leg pants to flare models, as well as limited-edition creations such as a white tee-shirt with a message, or a button-down dress made entirely of denim. With the opening of this café, Jeanne Damas invites her customers to live the Rouje experience to the full, beyond simple shopping, by sharing a unique moment in a setting that reflects the spirit and elegance of the brand.

Le Bon Marché Rive Gauche – 24 Rue de Sèvres, 75007 Paris