Shin: The new gourmet spirit in Paris by Julien Sebbag and Eun Jung Shin
In a Paris where American coffee-shops abound. A new wind is blowing through the capital thanks to the unprecedented alliance of chef Julien Sebbag and Korean pastry chef Eun Jung Shin. Having worked together for several years, these two food lovers decided to combine their talents to open Shin. A place where the art of coffee meets Korean elegance, for a promising new season.
Shin’s concept is inspired by Seoul’s famous cafés, which Julien Sebbag and Eun Jung Shin are particularly fond of. Much more than a simple tasting room, Shin stands out for its unique ambience, designed to take visitors on a veritable sensory voyage. To perfect this experience, the duo called on the services of the Korean art direction firm Alphabet Agency. And the creative agency Uchronia, known for its bold, original approach.
An immersive experience between Seoul and Paris
The soul of Shin lies in its tasting room, where Korean architecture takes pride of place. In the style of hanoks, traditional Korean homes, the room features an open kitchen. Guests can observe the meticulous preparation of each dish. This transparent design creates a close relationship between chefs and guests. Making the culinary experience even more personal and immersive.
The decor, a subtle blend of tradition and modernity, is enhanced by the mischievous touch of the Uchronia agency. The latter combines the clean lines and natural materials of Korean architecture with a contemporary touch. The result is a space that is both soothing and stimulating.
A breath of fresh air on the Parisian scene
With the opening of Shin, Julien Sebbag and Eun Jung Shin bring a breath of fresh air to the Parisian culinary scene. This new establishment stands out not only for the quality of its preparations. But also by the overall experience it offers its customers. Whether enjoying a perfectly prepared matcha latte, a comforting cinnamon roll or a more sophisticated dish. Every visit to Shin promises to be an adventure for the senses.
The striking duo, already accomplices for several years, once again demonstrate their ability to surprise and innovate. With the opening of Shin, they are not content to follow trends, but to reinvent them, while paying homage to their respective roots.
For those who want to learn more about the art of coffee or discover bold fusion cuisine, Shin is now the place to be in Paris. A place where Korean tradition and culinary innovation meet to the delight of Parisian gourmets.
47 rue des Petites Écuries, Paris 75010
