Lewis Hamilton becomes Dior ambassador
Dior has chosen Lewis Hamilton as the new ambassador for the luxury house’s upcoming men’s collections.
Known for his 7 Formula 1 world championship titles, Lewis Hamilton also excels in the world of fashion. Every time he appears, the British driver’s outfits cause a sensation. And this has earned him the reputation of the most elegant runner. Lewis Hamilton now takes his first steps into the world of luxury, joining Dior as the brand’s new ambassador. But that’s not all! He will also have the honor of designing a new lifestyle capsule collection. United by their shared commitment to sustainability as well as their passion for Africa, Hamilton and Kim Jones, Artistic Director of Men’s Fashion at Dior, have collaborated on this clothing line, which will be released on October 17 online and in Dior boutiques.
Lewis Hamilton x Dior: a new collection inspired by Africa
“We both talked a lot about Africa,” Lewis Hamilton told WWD in a joint interview with Kim Jones. The pilot, a regular at Paris Fashion Week, first met Jones in 2016, when the designer was still working at Louis Vuitton. Since then, their friendship has blossomed… So much so, that they’re planning a vacation together in Mozambique this summer! Kim Jones spent his childhood in several African countries.
He is passionate about conservation, sponsoring several endangered species. Their first collection addresses these themes, with garments made from 80% sustainable materials. They also incorporate African-inspired motifs. “Some of the fabrics were made in Burkina Faso. We work with someone who helps us source sustainable fabrics from across the continent.said Jones.
The collection includes denim and tweed pants, knitwear, sweatshirts and fleece tops made in part from organic or recycled textiles. You’ll also find technical clothing from Japanese manufacturer Descente. Accessories include B44 Blade and Snow sneakers, the latter adapted for snowboarding. The partnership comes as Lewis Hamilton, after 12 seasons with Mercedes, is set to join Ferrari in 2025. This decision will reunite the most successful driver in history as he pursues a record eighth title.
