Berluti dresses French athletes for Olympic Games opening ceremony
With almost 100 days to go until the start of the Paris 2024 Olympic Games, Berluti unveils the official outfit of French athletes for the opening ceremony.
The most eagerly awaited sporting event of the year is fast approaching! As the Olympic Flame for the 2024 Olympics has just been lit in Olympia, Greece, LVMH and Berluti a French fashion house founded in Paris in 1895, finally unveil the Opening Ceremony outfits for the French Olympic and Paralympic Teams.
Only a month ago, Louis Vuitton unveiled the cases for the Olympic medals and torches. Paris 2024 also presented the official posters for the Olympic and Paralympic Games. Then Stéphane Ashpool, founder of the Pigalle label, unveiled the outfits that each athlete will wear in his or her respective discipline. This anthological event promises to mark the French team’s entry into the Games!
Berluti goes all out for the Olympics
Berluti’s craftsmen have a single goal. Showcasing French know-how and French athletes as the eyes of the world turn to them. To achieve this goal, Berluti has pulled out all the stops! Over the months, and under the creative impetus of stylist Carine Roitfeld, the House has exchanged ideas with the athletes themselves. But also with the Paris 2024 Olympic and Paralympic Games Organizing Committee, the French National Olympic and Sports Committee and the French Paralympic and Sports Committee to gather their experiences and understand their specific expectations.
The outfits, designed in France and manufactured in Italy in the workshops where the Maison’s collections are traditionally produced, are made exclusively from European fabrics. They meet Berluti’s rigorous quality and finishing standards.
To ensure that every athlete benefits from a perfect fit, Berluti has designed outfits with an exceptionally wide range of sizes. From 3XS to 6XL for clothes, and from 35 to 56 for shoes… perfect for Victor Wembanyama! The House has developed the sizes missing from its standard sizing grid to offer the 14 sizes required for the entire French team.
By Clémence BODEAU
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