Serena Williams launches her own make-up brand
Serena Williams, America’s greatest tennis player, is now venturing into the world of make-up with her new line entitled: WYN Beauty.
Rihanna, Selena Gomez, Lady Gaga, Ariana Grande, Millie Bobby Brown… Now what? Well, it’s Serena Williams who’s succumbing to the call of beauty by launching her new cosmetics brand: WYN Beauty .
This make-up brand is particularly significant for her. Indeed, beauty has always been an integral part of her life. “Beauty has played a role in every stage of my life. Whether on the pitch or on the red carpet. WYN is an extremely personal company. The whole collection is as authentic as I am.reveals the Business Woman.
But her relationship with makeup has particularly evolved since becoming a mom in 2017 with the birth of her first daughter, Alexis Olympia Ohanian Jr. “Motherhood has allowed me to see beauty through the eyes of my daughter, Olympia. We’re always experimenting with make-up together!” confides Serena Williams in an interview with the media Byrdie.
WYN Beauty by Serena Williams: make-up designed for movement
Fluorescent yellow packaging reminiscent of a tennis ball… This is the striking detail that distinguishes Serena Williams’ make-up products. This color, known as chartreuse, embodies energy and boldness, values dear to the tennis champion.
But that’s not all! WYN Beauty products have been specially formulated, tested and perfected using deeper skin tones as a starting point. This guarantees that everyone will find their perfect match.
What’s more, this new line of WYN Beauty make-up products is designed to offer long-lasting hold while improving skin quality day after day. The range also offers products that are easy to use and apply, suitable for all levels of make-up expertise. With prices ranging from $18 to $29, these high-end products are accessible to all.
The collection includes a variety of essential products. There are SPF 30 foundations in 36 shades, creamy and matte concealers in 20 shades, matte and lighter lipsticks, a lip serum and liquid eyeliner. But also an eye pencil, a sharpener for precise lines, a mascara and, last but not least, an eyebrow pencil. So the WYN Beauty range offers solutions for all your make-up needs, all in a truly bold package.
By Clémence BODEAU
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