Pierre Niney becomes Boucheron’s new ambassador
The famous jewelry house Boucheron welcomes actor Pierre Niney as its new ambassador and Friend of the House.
At the age of 34, Pierre Niney has nothing left to prove on the silver screen. His acting talents were on display in Boîte Noire and, more recently, in Mascarade. In 2015, he was awarded the César for Best Actor for his portrayal of fashion designer Yves Saint Laurent in the eponymous biopic directed by Jalil Lespert.
Last March, far from the spotlight and the scripts, the Lacoste brand chose Pierre Niney as its new global ambassador, entrusting him with the role of face for its next campaign. Today, his many skills and artistic facets have also attracted the attention and admiration of the Boucheron jewelry house .
“We enjoy accompanying an actor and comedian who likes to think outside the box. We ourselves are used to pushing the boundaries and shaking up the codes of fine jewelry. This ability to take risks brings us closer together”, said Hélène Poulit-Duquesne, General Manager of the brand.
Pierre Niney joins the House of Boucheron!
Pierre Niney is now honored with the title of “Friend of the House”. A distinction symbolizing a shared creative spirit and a bold approach to personal expression. This partnership is based on shared values such as creativity and the celebration of uniqueness. As part of this collaboration, La Maison is committed to supporting the actor throughout 2024 in the promotion of his artistic projects.
“I am deeply honored to join Maison Boucheron as a friend and to collaborate with a jeweler that places creativity and audacity at the heart of its values. I look forward to contributing to the next chapter in the history of this French house,” reveals Pierre Niney in a press release.
By Clémence BODEAU
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