Rolex, major partner of the “The Art of James Cameron” exhibition at the Cinémathèque Française
Rolex, the iconic luxury watchmaker, celebrates its long-standing partnership with director and explorer James Cameron. And as a major sponsor of the “The Art of James Cameron” exhibition. The event, which runs from April 4, 2024 to January 5, 2025 at the Cinémathèque française in Paris, pays tribute to six decades of artistic genius.
An exhibition not to be missed
The exhibition offers visitors a captivating immersion in James Cameron’s prolific artistic universe. Over 300 objects from his extensive private collection are on display, including sketches, paintings, photographs and 3D models. It retraces the filmmaker’s career and his many talents. From its beginnings to its most iconic achievements, such as Terminator, Titanic, Avatar and Aliens Returns. Each piece showcases James Cameron’s ingenuity and unique artistic vision.
James Cameron, renowned for his Oscar-winning achievements, is also famous for his exploits as an explorer and engineer. In 2012, he made history by solo piloting a submersible of his own design. All the way to the bottom of the Mariana Trench, 11,000 meters deep in the Pacific Ocean. An experimental Rolex watch was attached to the outside of the submersible. A testament to Rolex’s commitment to innovation and deep-sea exploration. As a tribute to this feat, Rolex launched the Oyster Perpetual Deepsea Challenge, a watch waterproof to 11,000 meters, ten years after this historic event.
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A significant collaboration
The partnership between Rolex and James Cameron goes far beyond watchmaking. It embodies a shared quest for excellence. Characterized by pushing boundaries and a passion for innovation. Arnaud Boetsch, Communications & Image Director for the Rolex brand, underlines this connection.
“Whether he’s making a 3D model or a historic dive, James Cameron is constantly pushing the technical, artistic and human limits. A quality to which we attach great importance at Rolex”.
Rolex and the cinema
Rolex has long enjoyed close ties with the world of cinema. Its watches have often played a leading role on the wrists of mythical characters on the silver screen. Today, Rolex is fully committed to the 7th art form, supporting leading organizations and personalities. Embodying technical and artistic excellence. Through testimonials from the likes of Martin Scorsese and James Cameron, its partnership with the Academy of Motion Picture Arts and Sciences, Martin Scorsese’s The Film Foundation and the Rolex Mentor and Protégé Arts Initiative, the brand encourages the transmission of knowledge, promotes excellence and celebrates progress in the film industry.
This exhibition at the Cinémathèque française is a unique opportunity to plunge into the fascinating world of James Cameron and discover the fruitful collaboration between the director and Rolex, an alliance between art, innovation and excellence.
par Julie Yapo
