Balmain launches its cosmetics line: Balmain Beauty
It’s a rumor that’s been circulating for months in the corridors of the beauty industry. And it has just been confirmed. The Balmain fashion house is launching its own cosmetics line: Balmain Beauty. Here’s everything you need to know!
A new era for Balmain
Balmain goes beauty! The fashion and Haute Couture giant joins forces with one of the world’s leading cosmetics groups to offer a line of beauty products. The first of these was recently unveiled. And it will be a first fragrance, created under the aegis of the Estée Lauder Companies group .
Balmain’s reputation as a renowned fashion house is well established. Renowned for its bold aesthetic and innate sense of glamour, the French brand has conquered the fashion world with its iconic creations. Today, Balmain is expanding its footprint into the beauty industry with the long-awaited launch of its Balmain Beauty. Offering a new dimension of elegance and sophistication to the label.
A first perfume by Balmain
With Paris Fashion Week Prêt-à-porter femme Automne-Hiver 2024-2025 in full swing since February 26, 2024, Olivier Rousteing took the opportunity to spread the word. Balmain’s artistic director for the past 11 years has been spreading the word on his Instagram account @balmainbeauty. The account announces the release of the first Balmain “Experience” fragrance, scheduled for September 2024.
“This is more than a new chapter. It’s a new book we’re writing together. Life is about discovering new worlds. Beauty had always been part of my life. Creating this with the incredible team was a dream come true. I can’t wait for you to discover all the hard work and quality of what we’ve done. It’s a new beginning, a new era. The new Balmain story to be written together. Olivier Rousteing declared on the official Balmain Beauty page.
Balmain launches its cosmetics line: Balmain Beauty, and you’ll have to be patient to discover the first fragrance.
par Julie Yapo
